Ask a few agencies in Lahore or Karachi for a social media package and the quotes can be very far apart, from a few thousand rupees a month to well over a lakh. The difference is not the word "package". It is how many posts, reels and pages you get, who designs them, who replies to your messages, and whether anyone runs ads. This guide explains what different price levels usually buy, what every package should include, and how to compare quotes so you pay for enquiries, not just likes.
Why social media package prices in Pakistan vary so much
Social media management is a set of jobs, and every package includes a different mix of them:
- Planning: deciding what to post and when, around your offers and seasons such as Ramadan, Eid and the wedding season.
- Design: posts and stories in your colours, or ready made templates with your logo added.
- Video: reels and short videos, which take far more time than a single image.
- Writing: captions and hashtags, in English or Roman Urdu.
- Replies: answering comments, DMs and sometimes WhatsApp, which is where most enquiries in Pakistan arrive.
- Ads: running Facebook and Instagram ads, usually as an extra.
- Reporting: a monthly or weekly summary of what worked.
A cheap package often covers only posting. A bigger one covers all of it. Prices also depend on how many pages you have, how often you want to post, and whether you supply photos or need them made.
What different price levels usually buy
These are broad patterns, not fixed rules. Always compare the list of work, not just the price.
Very cheap packages
At the lowest prices you usually get a set number of template posts with your logo, few or no reels, and no replies to messages. Some offers at this level include buying followers or likes. Avoid those: fake followers do not buy anything, and they make your real posts reach fewer people.
Small business packages
This is where most shops, clinics, restaurants and salons should look. A sensible package covers one or two pages, a plan you approve, designed posts, captions with a clear next step and a monthly report. For many local businesses, steady posting plus quick replies is the biggest improvement they can make.
Growth packages
For businesses that want more enquiries every month: more posts, regular reels, replies to comments and messages handled for you, and weekly reporting. This level suits brands with competitors who are already active, and businesses selling through DMs.
Large packages
Fashion brands, online stores and businesses that post every day need daily content, many reels and usually paid ads running all the time. The price is higher because the work is.
What every social media package should include
- A monthly post plan you approve first, so nothing goes live without your OK.
- Designs in your brand, so your page looks like one business, not a collection of templates.
- Captions with one clear action, such as "WhatsApp us for prices" or "Book your date".
- Someone responsible for replies, or a clear rule for who replies and how fast.
- A report you can read, showing messages and enquiries, not only likes and reach.
- Your ownership of every page and ad account. The agency is added as a partner, never as the owner.
Is the ad budget included?
Usually not, and it should not be hidden inside the fee. The ad budget is paid to Meta for showing your ads. The agency fee pays for planning, designing and managing them. Ask for both numbers separately. Our guide to Facebook ads cost in Pakistan explains how to choose a starting budget, and our Facebook ads agency in Pakistan page shows our management prices.
Freelancer or agency?
A good freelancer can be excellent value for one page and a few posts a month. The risks are that one person rarely designs, writes, edits video and replies to messages equally well, and that work stops when they are busy or away.
An agency costs more but gives you a team and a process. The risk is paying for a big name while a junior does the work. Use the same test for both: a written monthly plan, real examples of posts they made, and a clear answer on who owns the pages.
Red flags in social media packages
- Packages that include buying followers or likes.
- Asking for your personal Facebook password instead of partner access.
- Creating your page or ad account in their own name.
- No post plan, so you only see posts after they go live.
- Reports that only show likes and followers, never messages or enquiries.
- A long contract or several months paid in advance before you have seen any work.
Questions to ask before you pay
- How many posts, stories and reels will I get each month?
- Who designs them, and can I see examples for other businesses?
- Do I approve the plan before anything is posted?
- Who replies to comments and messages, and how quickly?
- Is the ad budget included, or separate?
- Will I stay the owner of my pages and ad account?
- Can I stop any month?
Our social media packages in Pakistan
We publish our prices so you can compare without a sales call:
- Starter, Rs 25,000 a month: one page managed, 8 posts a month, a post plan you approve first, captions and hashtags written for you, and a monthly report.
- Growth, Rs 55,000 a month: everything in Starter, plus a second page, 16 posts a month, 4 short videos or reels, replies to comments and messages, and a weekly report.
- Authority, Rs 1,10,000 a month: everything in Growth, plus a third page, a post every day, 12 reels, Meta ads run for you and one account manager.
There is no setup fee and no long contract. See the full details on our social media marketing agency in Lahore page. If you also want to show up on Google Maps, our digital marketing agency in Lahore runs SEO, social media and Meta ads together, and our SEO packages in Pakistan guide compares SEO prices the same way.
Not sure which level you need? Start with a free audit. A real person on our team checks your Facebook and Instagram pages and tells you honestly what to fix first and which package, if any, makes sense.
Frequently asked questions
How much do social media packages cost in Pakistan?
Quotes vary a lot, from a few thousand rupees for a freelancer who only posts, to well over Rs 1,00,000 a month for an agency that posts daily, makes reels and runs ads. Compare the number of posts, reels and pages, who replies to messages and what the report shows. Our packages are Rs 25,000, Rs 55,000 and Rs 1,10,000 a month.
What is a social media package?
A social media package is a fixed monthly service for your business pages. It usually covers a post plan, designed posts, captions and hashtags, and a report. Bigger packages add more pages, short videos or reels, replies to comments and messages, and paid ads.
What should a social media management package in Pakistan include?
At least a monthly plan you approve, designed posts in your brand, captions with a clear next step such as WhatsApp us, and a monthly report. If most of your enquiries come as DMs or WhatsApp messages, make sure someone is responsible for replying quickly.
Is the ad budget included in social media packages?
Usually not. The ad budget is paid to Meta, and the agency fee pays for the work. Ask for the two to be shown separately so you always know what went where.
Should I hire a freelancer or an agency for social media in Pakistan?
A good freelancer can be great value for one page with a few posts a month. An agency costs more but gives you designers, a writer and someone to reply when one person is away. Judge both on a written monthly plan, real examples of their work, and whether you stay the owner of your pages.
Do I have to give my password to a social media agency?
No. In Meta Business Suite you can add an agency or freelancer as a partner or with limited access, and remove them at any time. Never share your personal Facebook password.