"How much will Facebook ads cost me?" is the first question most business owners in Pakistan ask. The honest answer has two parts: the money you pay Meta for the ads, and the fee you pay whoever runs them. Here is how both work.
Part 1: your ad budget
This is the money that goes to Meta to show your ads. You decide it, daily or for the whole campaign, and you can pay with a debit or credit card that allows international payments. What you get for it depends on:
- Your audience: a small area like DHA Lahore costs differently from all of Pakistan.
- Your goal: messages, leads, website visits or sales.
- Your ad quality: ads people stop and engage with usually cost less per result.
- The season: Ramadan, Eid and wedding season bring more competition.
Part 2: the management fee
If an agency or freelancer runs your ads, they charge for the work: planning, designs, writing, tracking, testing and reporting. In Pakistan this is usually a fixed monthly fee or a percentage of ad spend. A good provider keeps the two separate, so you can see exactly what went to Meta.
How to choose a starting budget
- Decide what one customer is worth to you.
- Start with one or two campaigns, not ten small ones.
- Run them for at least two weeks before judging.
- Keep what brings messages or leads at a cost you can afford, and switch off the rest.
- Increase the budget slowly on what works.
Mistakes that waste money
- Only pressing "Boost" on posts, with likes as the goal.
- No way to measure: if you cannot count messages or leads, you cannot judge the ads.
- Slow replies: many ad leads come by WhatsApp or Messenger. A late reply wastes the money spent to get them.
- Same ad for months until people stop noticing it.
- Letting someone else own the ad account. It should be in your Business Manager.
Our fees
Our Facebook and Instagram ads management in Pakistan is a flat Rs 20,000, Rs 40,000 or Rs 75,000 a month, depending on your budget and how many campaigns you run. Your ad budget is always paid by you directly to Meta. Ads are also included in our top social media marketing plan.