Clients who buy a new website almost always ask the next question: "How do we get it on Google?" Many web design agencies turn that work away or do a one-off setup and stop. Outsourcing SEO lets you offer ongoing monthly work without hiring a specialist. Here is how to do it well.
Why web design agencies add SEO
- Recurring income. A website is a one-off project; SEO is monthly.
- Happier clients. A site that brings enquiries gets you referrals.
- You already have the access. You built the site, so technical fixes are easy to apply.
Step 1: decide what you will sell
Keep it simple: two or three monthly packages with clear deliverables, such as technical fixes, a set number of pages or posts, Google Business Profile management and a monthly report. Avoid promising rankings; promise work and transparency.
Step 2: choose a partner carefully
Your reputation is on the line, so test before you commit:
- Ask for a sample audit on one real client site.
- Ask exactly how they build links, and look at examples.
- Check that their writing reads naturally to your clients.
- Agree how fast they reply and how you will communicate.
- Confirm they will never contact your clients directly unless you ask.
Step 3: set your price
Most agencies add a margin on top of the partner price to cover their account management time. Keep your price in line with what clients in your market expect, and make sure the margin covers the time you spend on calls and reporting.
Step 4: handle access the right way
Your client should own their Google Business Profile, Search Console, Analytics and website. Add yourself as a manager, then share manager access with your partner. Never ask a client for passwords, and never let a partner own client accounts.
Step 5: report every month
A good monthly report lists the tasks done, rankings for chosen keywords, traffic from Google, enquiries where they can be tracked, and the plan for next month. Ask your partner for reports you can forward as they are, or with your logo added.
Red flags in white label SEO providers
- Packages of hundreds of links for a low fixed price
- Guaranteed page one rankings
- No list of tasks done each month
- Long contracts before you have seen any work
Working with us
We offer white label SEO for agencies and freelancers from our team in Lahore, at our published monthly prices, with no contract. Read our honest guide on hiring an offshore SEO agency, then send one client site for a free audit.